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27/11 The Christmas Edition – how the Christmas season affects Enterprise Commerce  

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5 minute read // E-commerce

Hey Flatline Fam, it’s almost Christmas time! 🎄

The cozy season is officially here, and guess what? It’s not just about unwrapping gifts; it’s a huge deal for enterprise commerce too. So, let’s dive into how to nail this festive season in the coolest way possible.

Enterprise holidays

For enterprise businesses, leveraging the holiday season is about thinking big and thinking smart. It’s the time of the year to generate sales and to tailor your approach for B2B clients. This can happen in various ways. We have seen some inspirational stuff last year, like holiday gift guides that cater specifically to business needs or offering special bulk-buy discounts. It’s about understanding that businesses have their own holiday shopping lists and being the one to fullfill them, like a little Business-Santa. Networking during the holiday season is a goldmine. It’s the perfect opportunity to strengthen existing relationships and forge new ones. Attend those holiday events, but don’t just be a face in the crowd. Be the one making connections, sharing holiday cheer, and subtly promoting your holiday deals. And when it comes to big orders, make it worth their while. So let’s look into how we can make some Sales end of this year.

Some Christmas eCom tips

Fullfill your customers eCom wishes

Alright, let’s get down to logistics. We’re talking about e-commerce fulfillment – the backbone of your holiday operation. You gotta be ready for the avalanche of orders coming your way. That means stocking up, getting extra hands on deck, and having a solid plan B (and maybe even a plan C) for those just-in-case moments. Remember, the holiday rush doesn’t end on December 25th. January’s going to be busy with returns and gift card redemptions, so don’t let your guard down just yet.

Deck your digital halls

Next, let’s spruce up your online space. When shoppers drop by your site, you want them to feel all the holiday feels. But remember, it’s gotta be as easy to navigate as a sleigh ride through the sky. And since everyone’s shopping on their phones, make sure your site looks fab on every screen. Quick loading times? Absolutely essential – no one likes waiting, not even for Santa!

Get your Marketing aligned

Let’s not forget about marketing – it’s the star on top of your holiday strategy tree. You’ve got to let the world know about your awesome products. Get creative with it – throw a Santa hat on your logo, let Rudolph run wild on your homepage, or even create a Grinch-approved, Christmas-free zone for those who aren’t big on the holiday hype. And hey, why not bundle some products together? It’s like giving your customers a ready-made gift pack, making their lives easier and your sales higher. Just remember, the goal is to get those orders in early. Use those early bird discounts and countdown timers to create a sense of urgency. You want those presents under the tree, not stuck in the mail!

Turn Holiday shoppers into year-round fans

Last but definitely not least, let’s convert those holiday shoppers into loyal fans. Impress them so much that they’ll want to come back, even after the mistletoe is packed away. Think about slipping in a little extra treat in their order, like a discount for their next visit. It’s all about keeping the holiday cheer going, even after the season ends.

Pre- & Post- Christmas potential

Last but definitely not least, let’s not sleep on the pre and post-Christmas potential. We all know the holiday season is like the Super Bowl for sales, but the real pros know the game starts way before the main event. Think about it – there’s a whole bunch of shopping days even before Santa gets his sleigh ready. We’re talking about days like Black Friday and Cyber Monday. These aren’t just warm-ups; they’re major league playdays where you can score big. And don’t even think about slacking once the Christmas dinner leftovers are in the fridge. The days leading up to New Year’s are prime time for shoppers chilling at home, scrolling through their phones, and itching to spend those holiday gift cards.

December Dates to remember

  • Saint Nicholas Day (6th Dec): This is when the holiday shopping vibes really start. It’s a big day for deals, especially if you’re just jumping into the Christmas market.
  • Free Shipping Day (14th Dec): Everyone loves free stuff, right? This day is perfect for attracting those last-minute shoppers with the promise of free shipping.
  • Last Shopping Weekend (16th-17th Dec): This is your final chance to make those sales pop. It’s all about getting those last-minute shoppers to hit ‘buy’.

Sales strategies that shine

When it comes to making your online store a winter wonderland, it’s all about the vibe. You want to create an atmosphere that’s not just shopping-friendly but also festive and fun. Think of it as decorating your digital storefront with the same care and attention you’d give to decking out your home for the holidays. This isn’t just about slapping on some snowflakes and calling it a day. It’s about creating an immersive experience that makes customers feel the holiday spirit the moment they land on your page. From holiday-themed banners to festive product displays, every element should contribute to an environment that’s both inviting and exciting.

But it’s not just about looking good. Your deals need to create a sense of urgency too. Limited-time offers are THE strategy of holiday sales. By setting a deadline, you’re tapping into that fear of missing out. It’s like telling your customers, “Hey, this awesome deal is here, but it won’t be for long!” And who can resist that? Plus, when you bundle products together, you’re not just offering a deal; you’re solving a problem. You’re saying, “Here’s a perfect gift combo, all wrapped up and ready to go.” It makes life easier for your customers, and that’s always a win.

Omnichannel marketing during this time

Omnichannel marketing during the holiday season is like being the life of the party in every room. You’re not just waiting for customers to find you; you’re meeting them wherever they are. Social media becomes your holiday megaphone, amplifying your message across platforms. It’s where you showcase your festive spirit, engage with your audience, and drive traffic back to your store. But it’s more than just posting; it’s about creating content that resonates, whether it’s a heartwarming holiday story or a jaw-dropping deal. And let’s not forget about personalised messaging. This is your chance to get up close and personal with your customers. Send them a message that feels like it’s just for them. It could be a special offer, a holiday greeting, or a reminder about their abandoned cart. It’s like giving them a gentle nudge and saying, “Hey, we thought you might like this.”

Wrapping It Up

And that’s a wrap, folks! That’s how you make the most of the Christmas season in the enterprise commerce world. Remember, it’s all about creating a fun, seamless, and unforgettable shopping experience. So let’s spread some holiday cheer and make this season a hit!

Stay festive, and let’s make this a holiday season to remember! 🎁

We at Flatline Agency, official Shopify Plus Partners, are here to help you take your business to the next step, including custom development, design, and marketing. If you are interested, please feel free to contact us.

See you in 2 days, for our last November Enterprise blog!

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