Shopify Plus: Unlocking the Power of Scalable eCommerce

In today’s fast-paced digital landscape, businesses need robust and scalable eCommerce solutions to stay competitive and drive growth. Shopify Plus emerges as a leading platform, offering unparalleled advantages that empower high-growth, high-volume merchants. From cost-effectiveness and scalability to innovation and ease of use, Shopify Plus is revolutionising the way businesses establish and maintain their online...

Last updated: 25 May 2023 - 11 mins read

Robin Creative Director

Image showcasing the power and benefits of Shopify Plus for high-growth merchants in the e-commerce industry.


In today’s fast-paced digital landscape, businesses need robust and scalable eCommerce solutions to stay competitive and drive growth. Shopify Plus emerges as a leading platform, offering unparalleled advantages that empower high-growth, high-volume merchants.

From cost-effectiveness and scalability to innovation and ease of use, Shopify Plus is revolutionising the way businesses establish and maintain their online channels. In this article, we will explore the key features and benefits of Shopify Plus, highlighting why it is the preferred choice for businesses aiming to maximise their online potential.

What is Shopify Plus?

Shopify Plus is a powerful eCommerce platform that enables businesses to sell online, in-store, and across social media. With Shopify Plus, businesses can take advantage of features such as an omnichannel checkout, which allows customers to complete their purchase from any channel; a built-in loyalty program, which helps to encourage customer loyalty; and advanced reporting tools, which give businesses insights into their sales and customer behaviour. In addition, Shopify Plus offers a range of other features that are designed to help businesses grow their eCommerce operations, such as a streamlined order management system and access to 24/7 support.

Shopify Plus takes the core principles of Shopify and amplifies them, empowering high-growth and high-volume merchants with a suite of advanced features and scalability. With Shopify Plus, businesses have access to a powerful arsenal of tools and resources that propel them into new levels of success.

Total Cost of Ownership

Running an eCommerce channel can be an expensive endeavour, especially when using traditional enterprise platforms. Shopify Plus, however, offers a more cost-effective solution, enabling businesses to launch and maintain their online stores with reduced time and expenses.

By leveraging the power of Shopify Plus, businesses can save significant amounts on development, updates, security patching and performance testing. With Shopify Plus, the total cost of ownership becomes more manageable, allowing merchants to allocate their resources more efficiently.

Scalability: Handling Peak Volumes

For businesses experiencing high volumes of traffic and transactions, scalability is of utmost importance. Shopify Plus has positioned itself as the world’s most scalable and robust eCommerce platform, capable of handling peak volumes effortlessly. Whether it’s the surge of customers on Black Friday or Cyber Monday or hosting the world’s largest flash sales, Shopify Plus maintains an impressive 99.99% uptime across its global network of over 2 million stores.

With Shopify Plus, businesses can scale with confidence, knowing that their online channels will remain reliable and perform seamlessly.

Seamless Integrations

Seamless integration with third-party systems is crucial for businesses to leverage the full potential of their eCommerce platforms. Shopify Plus adopts an open API approach, offering unparalleled integration capabilities. With over 2 million Shopify stores worldwide, the platform has successfully integrated with a vast array of third-party solutions. This extensive integration network ensures that businesses can connect their preferred tools and services seamlessly, enabling them to optimise their operations and enhance their customers’ experience.

Unleashing Innovation

Innovation resides as the leading theme of Shopify’s pursuit. As a company driven by the superiority of its products, Shopify remains dedicated in its commitment to always innovate the eCommerce industry, wherever possible. With more than 4,000 dedicated employees in the realm of product innovation, the platform has no issues in pushing out an array of features constantly.

Shopify’s focus on innovation already shows through its investment of a staggering $1.3 billion in research and development during last year alone.

Ease of Use

Running an online business should be a streamlined and hassle-free experience, and that’s exactly what Shopify Plus guarantees: From setting up product catalogues and organising inventory to processing orders and managing customer relationships, Shopify Plus simplifies every aspect of eCommerce operations. Even for businesses with complex product offerings or multiple sales channels, Shopify Plus provides a centralised and user-friendly dashboard that brings everything together.

True SaaS Solution: Infrastructure Made Simple

Shopify Plus stands as an authentic Software-as-a-Service (SaaS) offering, meaning enterprises are relieved from the burdensome tasks of overseeing complicated infrastructures or fighting with software updates. Through Shopify Plus, enterprises are equipped with an all-encompassing platform, where hosting intricacies, security matters, and software maintenance conundrums are skilfully managed by Shopify’s team of professionals.

Since Shopify Plus is entire cloud based, merchants and businesses can seamlessly access their eCommerce store at any time and place.

Outpacing the Competition: Conversion Rates that Count

In the competitive world of eCommerce, conversion rates are a critical metric for success. Shopify Plus provides merchants with the tools and features needed to optimise conversion rates and drive more sales. With built-in features like abandoned cart recovery, customisable discount codes, and a seamless checkout process, Shopify Plus helps businesses reduce cart abandonment and increase conversion rates. Additionally, the platform offers a wide range of conversion optimisation apps and integrations, allowing merchants to further enhance their sales funnels and maximise their revenue potential.

A recent study has shown that Shopify beats the conversion rate of other eCommerce platforms by a stunning 36% average, making Shopify the leading tool in achieving great conversion rates. To showcase this in an example: In the case of New York based brand MZ Wallace, Shopify was able to reduce ownership costs by 64%, whilst increasing MZ Wallace’s overall online conversion rate by a stunning 40%.

Additional Services and Expertise

Some Agencies offer additional services like design, SEO, and marketing. These value-added gems can boost your store’s visibility and profitability. Whilst you might only be interested in developing your web store, it’s important to have a closer look at the additional services an Agency offers, as you might require those services later down the line. Be wary of Agencies offering services in all segments, as these often fail to excel in most / all of these. 

Since you might rehire the Agency for future projects, building a relationship between you and the Agency is fundamental, as over time they will be able to gain a better understanding of your vision and demands, which the Agency can use to tailor their work in your style accordingly and therefore deliver better personalised results.

Furthermore, a proficient agency will optimise the performance of your Shopify Plus store for all types of devices. This involves optimising page load times, minimising unnecessary scripts or large media files that could slow down the mobile experience, and implementing caching and compression techniques to enhance overall performance. By ensuring that your store loads quickly and efficiently on all devices, the Shopify Plus Agency can provide a seamless and satisfying shopping experience for your customers.

When evaluating potential agencies, it is important to always review their portfolio and case studies. Look for evidence of their expertise in creating visually appealing and highly functional site experiences. Additionally, consider seeking client testimonials or reviews that specifically mention the Agency’s success in website optimisation and their ability to deliver outstanding performance.

Pricing: Transparent and Tailored

Shopify Plus offers an array of flexible pricing options that offer the adaptability to fit the unique needs of businesses of any size. The platform’s pricing model revolves around a monthly subscription fee, offering features and advantages intrinsic to Shopify Plus.

The individual pricing framework revolves around several considerations, including sales volume, business magnitude, and requirements, thereby ensuring, that businesses spanning from small startups to enterprise-level organisations are only paying for what they’re actually getting.

Shopify Plus Tools & Resources

In addition to the earlier discussed features, Shopify Plus provides merchants with an abundance of tools and resources to support their eCommerce journey. The platform gives merchants easy access to a comprehensive knowledge base, documentation, and video tutorials, in order to help eCommerce merchants navigate and make the most of the platform’s capabilities.

Additionally, Shopify Plus has a dedicated support team, available day and night, to assist with any technical issues or questions that may arise. Whether it’s learning how to use a specific feature or troubleshooting an integration, merchants can rest assured, that Shopify Plus will provide the guidance and support they need.

Scaling with Automation: Introducing Launchpad

Shopify Plus offers Launchpad, a powerful automation tool that enables businesses to scale their operations efficiently. Launchpad allows merchants to automate tasks such as product launches, flash sales, and inventory management.

With Launchpad, businesses can schedule and execute a series of actions and updates, freeing up valuable time and resources. This automation feature streamlines the process of scaling a business, making it easier to handle high traffic, large order volumes, and time-sensitive promotions.

Powerful Workflows with Shopify Flow

Shopify Flow is another valuable feature available to Shopify Plus merchants. It allows businesses to create custom workflows and automation sequences without the need for coding. Merchants can set up triggers and actions to automate repetitive tasks, such as notifying customers of order status changes, updating inventory levels, or sending personalised emails based on specific events. Shopify Flow empowers businesses to create efficient workflows, saving time and ensuring a smooth customer experience.

Boosting Average Order Value with Shopify Scripts

Shopify Scripts is a feature exclusive to Shopify Plus merchants that enable businesses to create custom discounts, promotions, and pricing rules. With Shopify Scripts, merchants can implement strategies to boost average order value, such as offering tiered pricing, product bundles, or free shipping thresholds. This powerful tool allows businesses to experiment with different pricing strategies and incentives to encourage customers to spend more, ultimately increasing revenue and profitability.

Fully Customisable Checkout Experience

With Shopify Plus, merchants have complete control over the checkout process, ensuring a seamless and branded experience for customers. The platform allows businesses to customise the look and feel of their checkout pages, including adding logos, colours, and custom messaging. Merchants can also optimise the checkout flow by adding or removing fields and offering various payment options.

This level of customisation helps businesses build trust with customers and increase conversion rates during the crucial final step of the purchasing journey.

Staff Accounts and Expansion Stores

As businesses grow, managing staff access and multiple stores can become complex. Shopify Plus offers the ability to create staff accounts with different permission levels, allowing businesses to delegate tasks and manage their team effectively.

Additionally, merchants can easily create expansion stores under a single Shopify Plus account. These expansion stores can be used to target specific regions, test new products, or cater to different customer segments, all while maintaining centralised control and reporting.

B2B Capabilities: Expanding Horizons

Shopify Plus recognises the growing importance of B2B eCommerce and provides features specifically tailored for businesses selling to other businesses. The platform offers a wholesale channel that enables businesses to create separate shopfronts for their B2B customers. This includes features like custom pricing, bulk ordering, and negotiated contracts. Shopify Plus also integrates with popular B2B apps and solutions, allowing businesses to streamline their B2B operations and offer a seamless buying experience to their wholesale customers.

Exclusive API Access for Enhanced Performance

Shopify Plus offers exclusive API access, allowing businesses to extend and customise their online stores further. With API access, merchants can build custom integrations, connect with third-party systems, and create unique functionalities to meet their specific needs.

This level of customisation empowers businesses to deliver exceptional customer experiences, optimise their operations, and leverage additional tools and technologies that integrate seamlessly with the Shopify Plus platform.

ShopifyQL Notebooks: Unlocking Business Insights

ShopifyQL Notebooks is a powerful tool available to Shopify Plus merchants that provide advanced data analysis capabilities. It allows businesses to query and analyse their store data using a SQL-like language, providing valuable insights into customer behaviour, sales trends, and other key metrics. ShopifyQL Notebooks enable merchants to make data-driven decisions, identify opportunities for growth, and optimise their marketing and sales strategies.

Preferred Fee Structure with Shopify Payments

Shopify Plus merchants have the benefit of a preferred fee structure when using Shopify Payments as their payment gateway. This means that merchants can take advantage of lower transaction fees compared to other payment providers, helping them optimise their costs and increase profitability.

Shopify Payments also offers streamlined onboarding, integrated reporting, and simplified financial management, making it a convenient and cost-effective choice for Shopify Plus merchants.

In Conclusion

Shopify Plus has established itself as a revolutionary force within the realm of eCommerce, revolutionising the digital landscape by empowering businesses with a scalable and cost-efficient platform to unleash their full eCommerce potential. From cost-efficiency and scalability to a desire for innovation and user-friendliness, Shopify Plus stands out as the obvious tool of success for merchants, that want to disrupt the eCommerce terrain.

With its seamless integrations, unparalleled support, an unwavering dedication to offering the highest level of security and ensuring unwavering dependability, Shopify Plus encourages businesses to grow and craft unparalleled experiences for their customers. Whether you’re a small startup or a global enterprise, Shopify Plus is a solution worth considering for your eCommerce ambitions.

We at Flatline Agency, an official Shopify Plus Partner, are here to help you take your business to the next step, including custom development, design, and marketing. If you are interested, please feel free to contact us.


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