17/11 Mobile Enterprise Commerce: The power of on-the-go business

You guys, we made it through our B2B basics the past week, rounding it up with a bit more details on how that works within a specific industry – fashion. So now let’s look at a very important topic for the eCommerce world, something that some companies still don’t have in their view when building...

Last updated: 17 Nov 2023 - 5 mins read

Sophie Marketeer


You guys, we made it through our B2B basics the past week, rounding it up with a bit more details on how that works within a specific industry – fashion.

So now let’s look at a very important topic for the eCommerce world, something that some companies still don’t have in their view when building an online presence – mobile UX.

With that said, welcome back to our “November Enterprise Commerce” series! Today’s chapter will guide you through into the rapidly evolving mobile B2B commerce. Following our previous exploration of the fashion industry’s B2B transformation, we’re now shifting our focus to how mobile platforms are revolutionising business-to-business interactions.

Mobile B2B facts

Smartphones are nearly as essential as our wallets, if not even more… and the business world is rapidly adapting. Because if we face it – B2B buyers are still human. And shifting towards the want of a B2C-like experience doesn’t come out of the blue. By now 73% of the B2B decision-makers are millennials. The rise of mobile B2B commerce is a direct response to the changing demographics and preferences of modern business buyers.

The Wunderman Thompson report 2021 tells us that lots of people who buy things for businesses really want better experiences when they use their phones. What’s super interesting is that they are way more into using their smartphones for this stuff than other mobile gadgets like tablets or laptops.

Here’s how these business buyers like to do things:

Big companies and teams are really driving this trend. This means if your business has a really cool app for phones, you’re more likely to grab the attention of these buyers.Also, the report shows that these business buyers are getting more into doing their business stuff on mobile devices and apps.

Google’s insights reveal that the new B2B buyer is typically under 35 and prefers online research over traditional sales interactions. With mobile commerce sales growing 200% faster than e-commerce overall, the message is clear: the future of B2B transactions is firmly mobile.

So overall, we are looking at a young generation, wanting to shape their work-life as seamlessly as possible and what better way to do this than giving them the opportunities on their phones.

Embracing the mobile shift

The transition to mobile B2B commerce isn’t just about keeping up with technology; it’s about aligning with the evolving preferences of decision-makers in businesses. These younger buyers are not only comfortable with digital platforms; they prefer them. The trend shows that over half of all business searches are now conducted on mobile devices, indicating a significant shift in how business decisions are initiated and made. This change is reshaping the landscape of B2B commerce, making mobile platforms not just an option but a necessity for businesses looking to stay competitive.

Implementing mobile Commerce in B2B

But with this knowledge we now need a starting point. Some best-practices kind of stuff. When it comes to implementing mobile commerce in the B2B sector, there are several key strategies businesses can adopt:

Advantages of mobile B2B Commerce

The move to mobile platforms in B2B commerce brings numerous advantages. Firstly, it offers unparalleled speed and accessibility. Business deals that once required a desktop setup can now be initiated and concluded from anywhere, at any time, right from a smartphone. This mobility is particularly beneficial in fast-paced industries where time is of the essence.

Another significant advantage is the enhanced user experience that mobile platforms provide. This level of personalisation and ease of use, traditionally seen in B2C platforms, is now becoming a staple in B2B mobile commerce.

Moreover, mobile platforms streamline the transaction process. Features like one-click purchasing and integrated mobile payments simplify the buying process, making it faster and more user-friendly. Platforms like Shopify Plus are at the forefront of this transformation, offering robust and efficient mobile commerce solutions that ensure seamless transactions.

Shopify Plus is very ahead in this topic, making sure, mobile and desktop versions are always aligned and easily manageable. Within the Shopify B2B solutions, the mobile UX is always supported and not overlooked.

We’re looking at a mobile enhanced version of the world and so are our eCommerce platforms, making this evolution a lot easier for B2B-transactions.

Wrapping it up

This topic will definitely become more and more important to businesses operating in the eCom sector.

Key trends such as sustainability, data-driven decision-making, and customisation in product and service offerings are shaping the future of mobile B2B commerce. These trends underscore the need for businesses to not only adopt mobile commerce strategies but to continually innovate and tailor their offerings to meet the evolving demands of the market.

The takeaway of today: Providing a seamless mobile experience for your (potential) B2B customers you’re already halfway through a new client 😉

We at Flatline Agency, official Shopify Plus Partners, are here to help you take your business to the next step, including custom development, design, and marketing. If you are interested, please feel free to contact us.

See you in 2 days!


    By signing up you agree with our privacy policy


    To speak with us, call (+31) 613 326 179, send us an email, or reach out to us by chat or What’s App.


    Shopify Summer Editions ’23 – our favourites

    Imagine my Business – Imagine my Store – Imagine my Future This is the hook, Shopify introduces us to the Summer Editions ’23. One of the most powerful updates until now. There have been some changes in the digital world, which automatically affect the eCommerce industry – bringing a lot new opportunities to the field. Personalisation...

    Shopify’s one-page checkout

    By now, we’ve all heard of the Shopify Editions | Winter ’23 and the amazing upgrades that the eCommerce platform will be offering soon.  Shopify is one of the biggest players in the industry, holding a substantial market share in the United States and accounting for over $444 billion in global economic activity. The new...

    B2B with Shopify: Unlocking the Power of Business-to-Business Commerce

    In today’s digital age, eCommerce has revolutionised the way businesses operate and connect with their customers. Shopify, one of the leading eCommerce platforms, not only caters to direct-to-consumer (DTC) businesses but also provides robust features, which Shopify Plus merchants can utilise for business-to-business (B2B) transactions. This article explores the world of B2B on Shopify, its...

    Shopify Markets Pro: The Ultimate Solution for International eCommerce Businesses

    Are you looking to expand your eCommerce business and take over the international market? Yet the complexities of international transactions made you reconsider your decision? Shopify Markets Pro delivers an all-in-one solution that simplifies the process of selling globally. We’ll be showing you all the things you need to know about the new toolkit of...

    The logo of Klaviyo One, a comprehensive customer data platform (CDP) that revolutionises business growth and customer engagement.

    What is Klaviyo One?

    Klaviyo One is the all-in-one platform to grow your business. Klaviyo has always been a powerful email marketing tool, but with the release of Klaviyo One, they are now a complete customer data platform (CDP). This means that you can now manage all of your customer data in one place, and use it to drive...

    Various equipment such as camera are put on the white background

    Omnichannel versus Multichannel

    Omnichannel and multi-channel: what’s the difference? We’re going to be elaborating on the differences between omnichannel and multi-channel. So let’s jump straight into it! So let’s start off with a few definitions. The defintions First of all, when we speak about channels what we mean is a medium through which a brand is able to...

    Shopify and SRS: The Flatline Agency Custom connector

    Businesses need to stay ahead of the curve to meet customer expectations and streamline their operations. We’re committed to providing innovative solutions that empower businesses to achieve their goals. One of our standout offerings is our unique custom connector between SRS and Shopify, a chance for brands looking to enhance their online presence and operational...

    How to create a converting Google Shopping feed

    In eCommerce, getting your products in front of potential customers is crucial. Google Shopping is one of the most effective platforms to achieve this, but simply listing your products isn’t enough. You need to create a converting Google Shopping feed that not only attracts clicks but also drives sales. This comprehensive guide will walk you...

    Hubspot Commerce Hub – Scale your B2B Business

    Businesses need robust tools to manage their operations effectively and foster growth. HubSpot, a leader in customer relationship management (CRM) and inbound marketing, has long been celebrated for its B2C capabilities. However, recognising the growing needs of B2B enterprises, HubSpot has introduced a game-changing solution: the HubSpot Commerce Hub. Designed to streamline and enhance B2B...

    Framer vs. WordPress: A quick comparison

    Creating and managing a website today involves choosing the right platform that aligns with your needs and skills. Two popular choices are Framer and WordPress. Both have their strengths and target audiences, but which one is the right fit for you? Let’s dive into a quick comparison of Framer and WordPress, examining their features, ease...

    The Framer June Update 2024

    June has brought some amazing updates to our beloved design tool, and we couldn’t be more excited to share them with you. Whether you’re a developer or a user, these new features are designed to make your life easier and your projects more awesome. Let’s break down what’s new and how it can help you...

    Why TTI (Time To Interactive) matters for your website

    The speed and responsiveness of your website can be just as critical as the content it holds. A swift and seamless user experience is pivotal in capturing and retaining visitor interest. This is where Time to Interactive (TTI), a lesser-known but crucial performance metric, comes into play. TTI measures how long it takes for a...

    Scaling your business with Shopify in 2024

    Our favourite E-Commerce platform Shopify offers a brilliant blend of simplicity and potential for customisation that can help you grow efficiently and effectively. We are fans of using the power this platform gives us, so why shouldn’t you use it as well? To make it simple, we’ve merged the essence of scaling with Shopify into...

    HubSpot AI tools 2024

    Discover the HubSpot AI Tools in 2024

    In today’s fast-paced digital world, staying competitive means adopting the latest technologies, and one of these is undeniably Artificial Inteligence. HubSpot, a leader in CRM solutions, has seamlessly integrated AI into their platform to help businesses streamline operations and enhance customer interactions. These HubSpot AI powered tools are designed to boost efficiency, improve decision-making, and...

    Top email marketing flows for B2B & B2C

    Master Email Marketing Flows: Top Picks for B2C and B2B Success

    In the dynamic landscape of eCommerce, effective email marketing is essential. By leveraging the powerful tools offered by HubSpot and Klaviyo, you can create compelling, automated email flows that drive sales and nurture customer relationships, catering to both B2C and B2B audiences. We know it can be a tad bit overwhelming, but don’t worry. Flatline...

    Shopify Summer '24 edition from Shopify: Flatline Agency summary

    Shopify Summer ’24 Edition: Let’s take a leap towards Unified commerce | Flatline Agency summary

    Hey there, the wait is over, Shopify Summer ’24 Edition is here! The much-anticipated Shopify Summer ’24 Edition has arrived, boasting over 150 innovative features and updates. This year’s theme, #Unified, underscores Shopify’s commitment to creating a cohesive and seamlessly integrated eCommerce platform. At Flatline Agency, we recognise the significance of these updates in shaping...

    This site is registered on as a development site. Switch to a production site key to remove this banner.