INNOVATION

13/11 Shopify B2B: Our frontier for B2B transactions

Welcome back to our “November Enterprise Commerce” series! Today, we’re diving into something super exciting – Shopify’s foray into the B2B world. The platform has been making its name in the industry – and earned it. If you’ve been following our series, you know we love to keep things quick and easy. So, let’s explore...

Last updated: 14 Nov 2023 - 8 mins read

Sophie Marketeer

CONTENTS

Welcome back to our “November Enterprise Commerce” series! Today, we’re diving into something super exciting – Shopify’s foray into the B2B world.

The platform has been making its name in the industry – and earned it. If you’ve been following our series, you know we love to keep things quick and easy. So, let’s explore why Shopify is quickly becoming the go-to platform for B2B transactions.

To keep this clear upfront, the B2B feature is only available for Shopify Plus so far 😉

Flexibility and features

Shopify has long been a powerhouse in the B2C space, but it’s also making serious waves in B2B. Why? Because it’s packed with features that make B2B transactions smooth, efficient, and, dare we say, enjoyable. Let us divide this in exactly these two parts, that let the platform stand out: Flexibility and features. We will show you some very nice features and what makes them stand out regarding flexibility in a normally more uptight sector.

Customisable pricing

One of the coolest things about Shopify’s B2B capabilities is the flexibility in pricing. Businesses can set custom price lists for different customers. This means you can easily offer special pricing to your VIP clients or adjust prices based on volume, which is a game-changer in the B2B world. Imagine being able to offer exclusive, preferential pricing to your most loyal or high-volume clients – Shopify makes this not just possible, but easy. This level of customisation is particularly beneficial in the B2B sector, where pricing strategies can significantly impact customer relationships and business growth. The ability to adjust prices based on factors like order volume or customer loyalty can be a crucial competitive advantage. Learn more about this on Shopify’s B2B page.

Streamlined ordering process

Shopify’s platform is designed to streamline the ordering process, making it exceptionally user-friendly and efficient. This is achieved through features like quick order forms, which significantly reduce the time and effort required to place orders. Additionally, the platform’s reorder functionality allows for repeat purchases with just a few clicks, eliminating the need for tedious, repetitive order entry. This is especially beneficial for B2B clients who often place bulk orders. The platform’s support for bulk ordering is another standout feature, simplifying the process for clients who need to purchase large quantities, thereby reducing the usual back-and-forth communication. More details about these functionalities can be found in Shopify’s B2B manual, which provides comprehensive guidance on maximising the efficiency of the ordering process.

Managing multiple stores? No problemo!

For businesses that operate in both B2B and B2C sectors, Shopify offers an incredibly efficient solution for managing multiple stores. The platform allows you to oversee all your stores from a single, centralized dashboard. This feature eliminates the need to constantly switch between different systems, saving valuable time and reducing the potential for errors. It streamlines operations, allowing business owners and managers to focus more on strategic growth and less on administrative tasks. The ability to manage multiple stores seamlessly is a significant advantage for businesses looking to expand their online presence across different market segments. Further information on this feature can be explored in-depth, highlighting how it can be effectively utilized to enhance business operations.

Robust analytics

Shopify’s analytics capabilities are exceptionally robust, offering comprehensive insights into various aspects of your business. From tracking sales trends to understanding customer behavior, these analytics tools provide valuable data that can inform strategic business decisions. This feature is particularly useful in the B2B realm, where understanding customer needs and market trends is crucial for success. The analytics tools available on Shopify can help businesses identify opportunities for growth, optimize their marketing strategies, and improve customer engagement. More information on how to leverage Shopify Analytics for business growth can be found here, providing a deeper understanding of the platform’s analytical capabilities.

Unmatched security

In the world of B2B e-commerce, where transactions often involve large sums and sensitive information, security is paramount. Shopify recognizes this and offers robust security features to ensure that your data, and that of your clients, is protected. This commitment to security provides peace of mind, which is invaluable in building trust with your clients and maintaining a reputable business. The security features of Shopify safeguard against various online threats, ensuring that your e-commerce operations are secure and reliable.

A Thriving app ecosystem

Shopify’s App Store is a dynamic and extensive marketplace, offering a wide range of applications that can extend the functionality of your Shopify store. Whether you’re looking for advanced inventory management solutions, enhanced SEO tools, or specialised apps to improve customer engagement, the Shopify App Store likely has what you need. This ecosystem of apps allows businesses to customise and enhance their Shopify experience, tailoring it to their specific needs and challenges. The availability of such a diverse range of apps means that businesses can continually adapt and improve their online presence, staying ahead in the competitive e-commerce landscape. Explore the Shopify App Store here to discover the myriad of tools and applications available to elevate your business. Check out the Shopify App Store here.

In general sense, Shopify Plus made it possible to “DTC-ify” B2B business, what makes all of this for Wholesale very amazing! 90% of B2B buyers want to be marketed to from the suppliers they buy from and almost 25% switched suppliers after just one negative online experience. Shopify is going with the time and makes B2B more personal.

Something new for you

There are a few new features for the Shopify Wholesalers out here. Before we round this blog up, let’s have a quick look on how Shopify innovates itself all the time to give the eCom world the best-possible outcome:

Considerations for Shopify B2B

When you’re getting ready to use Shopify’s B2B feature, there are several key points to keep in mind. We want to Firstly, there is a limitation on the number of line items per order, with a maximum of 500. This means if a customer places an order that includes more than 500 different products or variants, the order will not go through. Additionally, it’s important to note that subscriptions are not compatible with the B2B feature. Since B2B is a relatively new addition to Shopify, be aware that some third-party apps might not yet be updated to function effectively with it. Also, B2B customers are required to use new customer accounts for logging in. Lastly, for company locations, there is a limit to the number of catalogs that can be assigned, with a maximum of 25 per location. Keeping these factors in mind will help in effectively utilizing Shopify’s B2B capabilities.

The Power of Shopify POS in B2B

Now, let’s talk about Shopify’s Point of Sale (POS) system. It’s not just for retail shops, it’s a powerful tool for B2B transactions too. Here’s why they go hand in hand:

Seamless integration

Shopify POS integrates seamlessly with the online store, meaning inventory and customer data are always in sync. This integration is crucial for B2B transactions, where accuracy and real-time data are key.

Mobile and flexible

With Shopify POS, you’re not chained to a desk. It’s mobile, so you can take your business anywhere. This mobility is especially useful for trade shows, pop-up events, or any situation where you need to do business on the go.

Custom orders made easy

Custom orders are a big part of B2B, and Shopify POS makes it easy. You can create and track custom orders right from the POS, ensuring that everything is recorded and nothing falls through the cracks.

Working with a Shopify Plus partner on your B2B game

Opting for a Shopify Plus partner, such as Flatline Agency, to develop and manage your B2B platform can bring several significant advantages, especially in terms of scalability, cost efficiency, and specialised support.

What are we exactly talking about here?

We will make it even one step easier for you – with our Omnichannel approach as your trusted Shopify Plus Partner. We thought of you and are willing to make this journey as simple and comforting as possible. For further info on that contact us!

Wrapping It Up

Shopify’s move into B2B isn’t just a new feature – it’s a whole new frontier. With its customisable pricing, streamlined ordering, and powerful POS system, it’s set to revolutionise the way businesses handle B2B transactions.

We at Flatline Agency, official Shopify Plus Partners, are here to help you take your business to the next step, including custom development, design, and marketing. If you are interested, please feel free to contact us.

Until next time!

SIGN UP FOR THE NEWSLETTER

    By signing up you agree with our privacy policy

    GET IN TOUCH

    To speak with us, call (+31) 613 326 179, send us an email, or reach out to us by chat or What’s App.

    THINKING

    Shopify Summer Editions ’23 – our favourites

    Imagine my Business – Imagine my Store – Imagine my Future This is the hook, Shopify introduces us to the Summer Editions ’23. One of the most powerful updates until now. There have been some changes in the digital world, which automatically affect the eCommerce industry – bringing a lot new opportunities to the field. Personalisation...

    Shopify’s one-page checkout

    By now, we’ve all heard of the Shopify Editions | Winter ’23 and the amazing upgrades that the eCommerce platform will be offering soon.  Shopify is one of the biggest players in the industry, holding a substantial market share in the United States and accounting for over $444 billion in global economic activity. The new...

    B2B with Shopify: Unlocking the Power of Business-to-Business Commerce

    In today’s digital age, eCommerce has revolutionised the way businesses operate and connect with their customers. Shopify, one of the leading eCommerce platforms, not only caters to direct-to-consumer (DTC) businesses but also provides robust features, which Shopify Plus merchants can utilise for business-to-business (B2B) transactions. This article explores the world of B2B on Shopify, its...

    Shopify Markets Pro: The Ultimate Solution for International eCommerce Businesses

    Are you looking to expand your eCommerce business and take over the international market? Yet the complexities of international transactions made you reconsider your decision? Shopify Markets Pro delivers an all-in-one solution that simplifies the process of selling globally. We’ll be showing you all the things you need to know about the new toolkit of...

    The logo of Klaviyo One, a comprehensive customer data platform (CDP) that revolutionises business growth and customer engagement.

    What is Klaviyo One?

    Klaviyo One is the all-in-one platform to grow your business. Klaviyo has always been a powerful email marketing tool, but with the release of Klaviyo One, they are now a complete customer data platform (CDP). This means that you can now manage all of your customer data in one place, and use it to drive...

    Various equipment such as camera are put on the white background

    Omnichannel versus Multichannel

    Omnichannel and multi-channel: what’s the difference? We’re going to be elaborating on the differences between omnichannel and multi-channel. So let’s jump straight into it! So let’s start off with a few definitions. The defintions First of all, when we speak about channels what we mean is a medium through which a brand is able to...

    Hubspot Spotlight Spring ’24

    Hubspot just released their Spotlight Spring ’24 Editions… and let’s put it like that – they definitely did not dissapoint…. Since our favourite CRM-software just released over 100 new updates making all our work even more seamless to use we’re excited to show you the biggest ones. We will guide you through the 3 new...

    Flatline Marketing Services: Your digital pulse

    Discover how Flatline Agency tailors digital marketing solutions to boost your eCommerce success with the right tools and effective collaboration. Introduction At Flatline Agency, we know that understanding and connecting with your target audience is a crucial part of digital marketing. Our strategies include targeted SEO, engaging social media campaigns, and more. We believe that...

    HubSpot vs Salesforce featured image

    Season 3/5: HubSpot vs Salesforce: find the best CRM for your business

    Explore the benefits of HubSpot and Salesforce to determine which CRM best suits your business needs. Introduction Choosing the right Customer Relationship Management (CRM) system is crucial for efficiently managing customer interactions and business processes. Among the myriad of options available, HubSpot and Salesforce stand out as industry leaders. Each offers distinct advantages depending on...

    HubSpot Email Marketing

    Season 3/4: HubSpot Email Campaigns: manage and optimise responses

    Learn how to boost your email campaign’s effectiveness using HubSpot’s tools for tracking, optimising, and personalising your email strategies. Introduction Email marketing remains a cornerstone of successful digital marketing strategies. As businesses seek more refined analytics and automation capabilities, tools like the HubSpot Email Marketing become indispensable. The platform not only provides robust email marketing...

    HubSpot SEO

    Season 3/3: How to improve SEO using HubSpot: Your ultimate guide

    Explore our comprehensive guide on using HubSpot to enhance your digital marketing efforts through SEO, analytics, and performance optimisation. Introduction In today’s digital landscape, mastering Search Engine Optimisation (SEO) is paramount for enhancing visibility and driving organic traffic to your website. HubSpot, a leader in inbound marketing and sales software, offers a suite of SEO...

    WordPress Multisite: Maximise your Web Management

    Explore the benefits of WordPress Multisite for streamlined management and maintenance of multiple websites from a single dashboard. Introduction In today’s fast-paced digital landscape, managing multiple websites efficiently is a challenge for many organisations. As businesses expand and diversify, WordPress Multisite offers a powerful solution, enabling seamless management of numerous sites from a single installation....

    wordpress multisite

    Season 3/2: Mastering HubSpot Reporting: Harness Data for Strategic Insights

    Unlock the full potential of HubSpot reporting to drive insightful data-driven decisions in your business. Introduction In our previous post, we explored essential integrations for enhancing your HubSpot platform in 2024, highlighting the synergy between HubSpot and other powerful tools like Google Ads and Shopify. Today, we shift our focus to a vital component of...

    HubSpot Blog Cover

    Season 3/1: Optimising your HubSpot Platform: Top 5 Essential Integrations for 2024

    Discover the most useful integrations for your HubSpot platform in 2024. Get ready to optimise your workflows with Google Ads, Slack and more. Introduction In today’s changing digital landscape, businesses are constantly in search of solutions that streamline their workflows and adapt rapidly to the ever-changing market demands. The HubSpot platform, renowned for its comprehensive...

    Shopify vs Salesforce Commerce Cloud: Navigate Your eCommerce Platform Choices

    Discover the best fit for your business between Shopify and Salesforce, focusing on user-friendliness for SMEs and robust scalability for enterprises. Choosing the right eCommerce platform is a pivotal decision for any business stepping into the online marketplace or looking to upgrade their digital presence. With an array of options available, it’s crucial to select...

    Title of the blog: WooCommerce migration: A step-by-step guide

    WooCommerce migration: A step-by-step guide on how to navigate your migration

    In the dynamic world of eCommerce, staying ahead means not just keeping pace with technology but leveraging it to your advantage. At Flatline Agency, we’ve observed a significant trend where businesses are transitioning their digital storefronts to platforms that offer more agility, scalability, and user engagement.  Introduction WooCommerce is favoured by many for its seamless...

    This site is registered on wpml.org as a development site. Switch to a production site key to remove this banner.