Insights
We love to stay ahead of things, especially when they add value for everyone. Our Flatline Journal incorporates insights on all of our favorite topics and updates, making sure to always be on top of things.
Featured story
What Shopify Summer ’26 Editions Actually Changes for Plus Brands (and What’s Just Recycled)
Open five Summer ’26 Editions roundups and you will read the same number five times: more than 150 updates. The number is accurate. It is also the least useful thing about the release. A feature count measures how busy Shopify’s product teams were over six months. It does not measure how much of that work...
Market innovations
Together we made the decision that for this project we needed the ability to move fast and be agile. We wanted flexibility so we could run a single, multi-currency storefront (but still use the Shopify checkout).
How to calculate the Total Cost of Ownership (TCO) for your eCommerce store
Running a successful eCommerce business requires more than just a great product and marketing strategy. Understanding the Total Cost of Ownership (TCO) is crucial for making informed decisions about your platform, tools, and long-term scalability. Whether you’re on Shopify, Magento, or another platform, calculating your TCO can help you uncover hidden costs and optimize your...
Turning one-time buyers into a second purchase: the flow architecture behind repeatable revenue
The second purchase flow architecture that earns a repeat order is not a fixed list of emails. It is a routing system: an entry trigger at the first order, a branch by what the customer bought and how they were acquired, a sequence timed to the moment they are still paying attention, and a clean...
Acquisition or retention: deciding where the next euro actually returns
It is budget season, and two line items are competing for the same money. One funds another month of Meta and Google. The other funds the flows, the loyalty logic, and the post-purchase work that turns a first order into a second. Most teams settle it with a percentage split copied from somewhere: 70/30, 60/40,...
Acquisition keeps getting more expensive: shifting weight to the channels you already own
The paid budget went up again this quarter, and the new-customer count stayed flat. Same campaigns, same creative discipline, more spend to stand still. Most teams read that line as a bidding problem and go hunting for a cheaper channel or a sharper audience. Rising customer acquisition cost is rarely a bidding problem. It is...
How Much of Your Marketing Budget Should Go to Retention vs Acquisition?
The number you have probably been handed is that retention should get 15 to 25 percent of your marketing budget. It is a real figure from real practitioners, and applying it to your business is still a mistake, because it is a range for one revenue band with its conditions stripped off. The honest answer...
The Cheapest LTV Lever You Already Own: Post-Purchase Flows and the Second-Purchase Problem
Every brand under acquisition pressure already owns the highest-return automation in its stack, and most have it half-built. The post-purchase flow costs nothing in media, it speaks only to customers you have already paid to acquire, and it works the single inflection where lifetime value actually compounds: the second purchase. There is a catch that...
WhatsApp or SMS at Shopify Checkout? A Market-by-Market Opt-In Decision Guide
Choose WhatsApp or SMS opt-in at Shopify checkout by assessing each market’s customer evidence, messaging readiness and operating costs. Prefer the channel your team can support with verified consent handling and a relevant program. Use the market worksheet below to record the choice, its evidence and the conditions that would change it. Your CRM team...
Shopify Adds WhatsApp Marketing Consent at Checkout: What Changes for Your Retention Workflow
Shopify now supports WhatsApp marketing consent collection at checkout. The September 10, 2026 release gives merchants another place to capture opt-ins. Your retention team should connect that checkout setting to a documented workflow for recording preferences, checking messaging-platform support and handling subsequent customer requests. The responsibility worksheet below helps organize that work. Your eCommerce team...
New customers keep coming, none come back: the retention math that decides whether growth is profitable
A store can add more new customers every month than it did the month before and lose more money every month at the same time. The retention math is the reason. Whether growth is profitable is decided by whether each customer’s lifetime contribution margin exceeds what you paid to acquire them, and that figure is...
eCommerce
Replatform, rebuild, or hold: deciding when migration is worth the disruption
The replatform-versus-rebuild decision is usually posed as a yes or no to migration, and it has three answers, not two: hold, rebuild on your current platform, or replatform to a new one. Which one is right turns on where the problem actually lives. A problem you could fix in place means hold. A problem in...
The platform isn’t the problem, until it is: signs you have outgrown your ecommerce stack
The signs you have outgrown your ecommerce platform are real, and they are also among the most misread signals in ecommerce, because two very different problems produce the same symptoms. A platform rarely fails loudly. It slows you: releases take longer, workarounds accumulate, and the cost of keeping the stack running creeps upward until it...
High add-to-cart, low checkout completion: reading the drop-off between intent and purchase
High add-to-cart with low checkout completion is not a sign of indecision. A high add-to-cart rate is itself evidence of intent, because people do not fill a cart they do not want, so a cart that never checks out is friction with a location rather than a shopper who changed their mind. The gap between...
Claude Commerce Agents: What Retailers Should Build First
Your engineering team can now clone a working shopping agent and merchant agent before the first architecture workshop. That makes the demo easier, but it does not decide what your retailer should automate first. Claude Commerce Agents is Anthropic’s open-source blueprint for building customer-facing shopping agents and internal merchant agents with Claude. It supplies reference...
One store or many: deciding your multi-market or multi-brand architecture before you scale
The one-store-or-many question usually gets answered by whichever option is easiest to launch this quarter, or by whichever a platform demo made look effortless. That answer holds until scale, when the store you stood up for convenience turns out to be the one you now have to rebuild. Multi-store vs single-store architecture should not start...
Opening your first physical store: why online and offline immediately compete for inventory and customers
The store opens on a Saturday. The fit-out is done, the POS hardware is on the counter, staff are trained, opening stock is on the shelves. The launch plan covered all of it. What the plan did not cover is what happens the first time a customer buys the last of something in-store while the...
Email marketing
Klaviyo – a reimagined CDP for businesses of all sizes
“Store, manage, and analyse customer data at scale”- klaviyo The marketing automation platform just released a CDP Update, enhancing eCommerce businesses Customer management and extending their service.Now, with Klaviyo, we are able to increase CLV with more personalisation and in dept analytics, while reducing total cost of ownership, increasing efficiency, and improving data accuracy. Let’s...
What are new Klaviyo features?
Klaviyo announced several new features that can enhance your user experience in the Fall 2022 Klaviyo Product Event. The theme of this event is "Build it with Klaviyo" They introduced the new features in 3 separate sections Data-driven solutions, smarter experiences, and stronger performance. Let's check their new features together!!
How to migrate from Yotpo to Klaviyo
Yotpo officially announced that its native email and SMS products will sunset on December 31, 2025. This change affects thousands of eCommerce brands, especially in Europe, who have been relying on Yotpo’s all-in-one stack to run their customer retention flows. The shift comes as Yotpo sharpens its focus on Reviews and Loyalty, two areas where...
What is Klaviyo One?
Klaviyo One is the all-in-one platform to grow your business. Klaviyo has always been a powerful email marketing tool, but with the release of Klaviyo One, they are now a complete customer data platform (CDP). This means that you can now manage all of your customer data in one place, and use it to drive...
Klaviyo WhatsApp Marketing shaping the future of global engagement
When Klaviyo first introduced Klaviyo WhatsApp Marketing in beta, it signaled a new era for brands aiming to connect with customers beyond email and SMS. That early version gave eCommerce leaders a glimpse of what conversational commerce could look like if powered by Klaviyo’s data-driven platform. Now the feature is officially launched, transforming WhatsApp from...
Revolutionizing B2C customer interactions with Klaviyo CRM
If you are building or managing an online store, you may be familiar with Shopify. In today’s competitive eCommerce landscape, businesses need more than just basic tools to stay ahead. That’s where Klaviyo’s B2C CRM platform comes in a comprehensive solution designed specifically for customer-centric businesses. Whether you’re looking to create personalized marketing campaigns, analyze...
Web 3.0
What is decentralized social media? Pros and Cons
Decentralized social media is a type of online platform that is not owned or controlled by a single entity, but rather is built and maintained by a community of users. After Elon Musk took over Twitter, more and more people are interested in decentralized social media. But why? What makes people move to decentralized social...
Exploring the Impact of Web3 on Online Shopping: A Look at the Future of Ecommerce
The world of online retail is about to undergo a significant transformation thanks to the emergence of Web3 technologies. Web3, also known as Web3, is the next generation of the internet, where users have more control over their data and can interact with the internet in a more decentralized and trustless way. In 2023, applying...
A simple explanation of blockchain
The cryptocurrency hype – should we all buy it right away? Some questions are relevant in order to understand the phenomena called the blockchain. When you voted, did you think about whether your vote really counted? If you meet someone online, how do you know that they really are who they claim to be? When...
Ethereum merge is completed: Why is this a big deal?
Ethereum, the second-largest cryptocurrency, adopted a new operating system that consumes 99.9% less energy on the 14th of September in US time zones. This operating model change on the blockchain is called the merge.
Corporate Websites
Season 2/1: Framer’s what, how, and why
Let’s learn how to design, share, and publish your new website faster than ever with no code. At Flatline, we’re excited to announce that we will release a new blog series. This, as the title suggests, will cover how to use Framer to the best of its ability. Our first release will explain “what” Framer...
The future of Corporate Websites— a journey into scalability
A corporate website is more than just a digital storefront – it’s the central hub of your brand’s online presence. As businesses evolve and expand their global footprint, the need for corporate websites that are not only visually striking but also highly functional, scalable, and future-proof becomes paramount. We understand the intricate balance required to...
Framer Fall Event 2024: Revolutionizing web design with new features
At this year’s Framer Fall Event, we witnessed groundbreaking updates that are set to transform how we design, animate, and manage web projects. We’re genuinely thrilled about these enhancements! Let’s dive in and explore how these new features will enhance the workflow and make the web design process feel more seamless and engaging. A quick...
Framer vs. WordPress: A quick comparison
Creating and managing a website today involves choosing the right platform that aligns with your needs and skills. Two popular choices are Framer and WordPress. Both have their strengths and target audiences, but which one is the right fit for you? Let’s dive into a quick comparison of Framer and WordPress, examining their features, ease...
Season 2/2: Mastering Framer’s most useful features in 5 minutes
Learn how to create your new intuitive, and beautiful experiences with Framer Welcome back to our Framer blog series. In our previous blog post, we started discovering how Framer can transform the process of designing, sharing, and publishing websites and prototypes without the need for coding knowledge. Framer is a comprehensive design tool tailor-made for...
Framer Analytics just got better: Here’s what’s new
Framer has just launched a major update to its analytics platform, and as website specialists, we at Flatline Agency couldn’t be more excited. If you’re a website owner, manager, or even a decision-maker looking to optimize your digital presence, this update deserves your attention. The new Framer Analytics is designed to simplify website data while...
Marketing
How Much of Your Marketing Budget Should Go to Retention vs Acquisition?
The number you have probably been handed is that retention should get 15 to 25 percent of your marketing budget. It is a real figure from real practitioners, and applying it to your business is still a mistake, because it is a range for one revenue band with its conditions stripped off. The honest answer...
Blended CAC Is Lying to You: The DTC Numbers That Decide Whether Growth Is Profitable
The acquisition number on your dashboard is probably making your spend look healthier than it is. Blended customer acquisition cost divides all your ad spend by all the customers you got, and the customers you got include returning buyers you did not pay to acquire. Those free orders sit in the math and quietly subsidise...
Why ‘More Ad Spend’ Stopped Being a Growth Strategy for DTC Brands
For most of the last decade, a direct-to-consumer brand could grow by spending more. Put another dollar into acquisition, get more than a dollar back, repeat. That loop has quietly broken, and the reason is arithmetic rather than fashion: acquisition costs have climbed while the margin that has to absorb them has shrunk, so the...
Acquisition or retention: deciding where the next euro actually returns
It is budget season, and two line items are competing for the same money. One funds another month of Meta and Google. The other funds the flows, the loyalty logic, and the post-purchase work that turns a first order into a second. Most teams settle it with a percentage split copied from somewhere: 70/30, 60/40,...
Acquisition keeps getting more expensive: shifting weight to the channels you already own
The paid budget went up again this quarter, and the new-customer count stayed flat. Same campaigns, same creative discipline, more spend to stand still. Most teams read that line as a bidding problem and go hunting for a cheaper channel or a sharper audience. Rising customer acquisition cost is rarely a bidding problem. It is...
Shopify
WhatsApp or SMS at Shopify Checkout? A Market-by-Market Opt-In Decision Guide
Choose WhatsApp or SMS opt-in at Shopify checkout by assessing each market’s customer evidence, messaging readiness and operating costs. Prefer the channel your team can support with verified consent handling and a relevant program. Use the market worksheet below to record the choice, its evidence and the conditions that would change it. Your CRM team...
Shopify Adds WhatsApp Marketing Consent at Checkout: What Changes for Your Retention Workflow
Shopify now supports WhatsApp marketing consent collection at checkout. The September 10, 2026 release gives merchants another place to capture opt-ins. Your retention team should connect that checkout setting to a documented workflow for recording preferences, checking messaging-platform support and handling subsequent customer requests. The responsibility worksheet below helps organize that work. Your eCommerce team...
Should You Keep Meta Direct Checkout Enabled? A Shopify Readiness Guide
Keep Shopify Meta direct checkout enabled when your store is eligible and the available purchase experience satisfies its essential requirements. Review product support, delivery and measurement before making that choice. If a mandatory requirement is unsupported or unresolved, use the online-store route while your team assesses the gap. An active setting gives a Head of...
Meta Is Now a Shopify AI Channel: What Merchants Can Control
Meta is now a Shopify AI channel in Agentic Storefronts. Merchants can manage Shopify Catalog access and direct checkout, then review Meta performance in the admin. These controls govern different parts of participation, so your team should record product-access and checkout decisions separately, with an owner for each. For a brand running several markets and...
Which Shopify Barcode Should Come First? A Decision Guide for Google Shopping
For Google Shopping, use the correct assigned GTIN for the exact product variant when one exists. If your feed reads Shopify’s first barcode, that value should support the intended GTIN submission. Confirm the mapping before reordering, and handle products without assigned GTINs through the appropriate product-data settings. Your retail team may need a supplier label,...
Shopify Multiple Barcodes: What Changes for Your Catalog, POS and Sales Channels
Shopify multiple barcodes let a product variant hold up to 20 identifiers. Your team can associate different codes with the same item, while systems expecting one barcode still use the first. For connected stores, the practical next step is to map how each system uses those identifiers. That matters when your stock arrives with a...
WordPress
Framer vs. WordPress: A quick comparison
Creating and managing a website today involves choosing the right platform that aligns with your needs and skills. Two popular choices are Framer and WordPress. Both have their strengths and target audiences, but which one is the right fit for you? Let’s dive into a quick comparison of Framer and WordPress, examining their features, ease...
WordPress 6.5 update: revolutionising digital experience
A new era for digital excellence: WordPress, a leader in website creation and CMS space, is gearing up to launch its 6.5 update. This release, set to be out on March 26th of 2024, is expected to redefine the standards of digital innovation and user engagement. We are excited to give you an in-depth exploration...
Choosing the right HubSpot partner: what you need to know
Navigating the intricate world of digital solutions, especially when it comes to understanding and utilising the full potential of platforms such as HubSpot, can feel like a complex technical task. We at Flatline Agency believe it does not have to be this way, and just the right HubSpot partner agency can simplify this process for...
What Tech Stack should you choose – as a B2B service company
For B2B service websites, a robust tech stack is crucial for operational efficiency, enhanced customer experience, and business growth. This guide will provide you with a detailed overview of the essential components of a successful B2B service tech stack, focusing on CRM, website frameworks, analytics, SEO integrations, and Customer Data Platforms (CDP). Let’s begin with...
Framer vs WordPress: A Complete 2026 Comparison (with Migration Costs)
WordPress runs roughly 40% of the web. Framer runs a fast-growing share of the sites that designers and marketing teams actually want to build themselves. Both facts are true, and neither one tells you which platform fits your team. The reason these two get compared so often is not that they do the same job....
Why TTI (Time To Interactive) matters for your website
The speed and responsiveness of your website can be just as critical as the content it holds. A swift and seamless user experience is pivotal in capturing and retaining visitor interest. This is where Time to Interactive (TTI), a lesser-known but crucial performance metric, comes into play. TTI measures how long it takes for a...
Framer
Framer Fall Event 2024: Revolutionizing web design with new features
At this year’s Framer Fall Event, we witnessed groundbreaking updates that are set to transform how we design, animate, and manage web projects. We’re genuinely thrilled about these enhancements! Let’s dive in and explore how these new features will enhance the workflow and make the web design process feel more seamless and engaging. A quick...
Framer vs. WordPress: A quick comparison
Creating and managing a website today involves choosing the right platform that aligns with your needs and skills. Two popular choices are Framer and WordPress. Both have their strengths and target audiences, but which one is the right fit for you? Let’s dive into a quick comparison of Framer and WordPress, examining their features, ease...
Season 2/2: Mastering Framer’s most useful features in 5 minutes
Learn how to create your new intuitive, and beautiful experiences with Framer Welcome back to our Framer blog series. In our previous blog post, we started discovering how Framer can transform the process of designing, sharing, and publishing websites and prototypes without the need for coding knowledge. Framer is a comprehensive design tool tailor-made for...
Framer Analytics just got better: Here’s what’s new
Framer has just launched a major update to its analytics platform, and as website specialists, we at Flatline Agency couldn’t be more excited. If you’re a website owner, manager, or even a decision-maker looking to optimize your digital presence, this update deserves your attention. The new Framer Analytics is designed to simplify website data while...
Framer Spring Event 2025: Smarter Design with AI & Analytics
Framer continues to set the standard in digital design with the Spring Event 2025, rolling out updates that help designers move faster, think bigger, and stay in control of their creative process. As an Enterprise Partner, Flatline Agency has seen first-hand how these new features, like AI-powered wireframing, enhanced vector editing, and built-in analytics are...
What Tech Stack should you choose – as a B2B service company
For B2B service websites, a robust tech stack is crucial for operational efficiency, enhanced customer experience, and business growth. This guide will provide you with a detailed overview of the essential components of a successful B2B service tech stack, focusing on CRM, website frameworks, analytics, SEO integrations, and Customer Data Platforms (CDP). Let’s begin with...
HubSpot
Hubspot Spotlight Spring ’24
Hubspot just released their Spotlight Spring ’24 Editions… and let’s put it like that – they definitely did not dissapoint…. Since our favourite CRM-software just released over 100 new updates making all our work even more seamless to use we’re excited to show you the biggest ones. We will guide you through the 3 new...
HubSpot’s latest features: what B2B marketers need to know
In the fast-paced world of B2B marketing, staying ahead requires not only strategy but also the right tools. HubSpot, a leading platform for inbound marketing, sales, and customer service, continues to innovate with features designed to streamline workflows, enhance automation, and deliver actionable insights. For B2B marketers, leveraging HubSpot’s latest features isn’t just about keeping...
Discover HubSpot: Transforming Business with Flatline Agency
At Flatline Agency, we understand the importance of leveraging powerful tools to drive business growth. One such tool that has revolutionised the way companies manage their marketing, sales, and customer service is HubSpot. As a gold HubSpot partner, Flatline Agency is committed to helping businesses unlock the full potential of this platform. In this blog,...
Building a Lead funnel in Hubspot
Hey there Flatline Fam! today we’re going to “lead” you through Hubspot! Crafting a HubSpot lead funnel is a strategic process that aligns your marketing efforts to guide prospects from initial awareness to conversion, leveraging HubSpot’s powerful tools for automation, content management, and customer relationship management. So let’s dive into a detailed, step-by-step guide on...
Hubspot: lifecycle stages & lead status
Okay, let’s get into Hubspots handy feature for keeping an overview of (potential) clients and the stage they are in with your company. The lifecycle stages are basically labels you put on your contacts in HubSpot. They show you where each person or company is at in their journey with your business. It’s like having...
Season 3/4: HubSpot Email Campaigns: manage and optimise responses
Learn how to boost your email campaign’s effectiveness using HubSpot’s tools for tracking, optimising, and personalising your email strategies. Introduction Email marketing remains a cornerstone of successful digital marketing strategies. As businesses seek more refined analytics and automation capabilities, tools like the HubSpot Email Marketing become indispensable. The platform not only provides robust email marketing...
B2B
How to build an eCommerce email marketing strategy that actually drives revenue
Most Shopify stores have an email list. Most of them are leaving serious money on the table with it. The typical setup: a signup popup, a welcome email with a discount code, and sporadic campaign blasts whenever there’s a sale. That’s not an eCommerce email marketing strategy. That’s a missed opportunity dressed up as one....
How to set up Shopify multi currency & localized pricing
Ever browsed an online store and seen prices in a currency you didn’t recognize? Chances are, you hesitated, maybe even left. Now flip the script: your store, your products, shown in your customer’s local currency, without them lifting a finger. That’s a massive trust signal. Shopify makes it possible to offer a tailored, localized shopping...
Shopify B2B features now available on every plan: What this means for eCommerce growth
For years, Shopify has been widely recognized as a DTC-first platform. Yet behind many successful eCommerce brands, there has always been a second layer of demand that often goes underutilized: wholesale. With the release of Shopify B2B features across every Shopify plan, that gap is no longer a technical limitation, it is a strategic choice....
The role of email marketing in the B2B martech stack for 2025
Today, many people think that email marketing is outdated due to the presence of social media, chatbots, and various other digital innovations. But did you know? Email marketing remains one of the channels with the highest ROI in digital marketing, reaching an average of $36 for every $1 invested! This number shows that email is...
Future of B2B E-Commerce: 2025 Trends & Strategies for Growth
In recent years, the business world has undergone major changes, especially in the B2B (business-to-business) sector. In the past, transactions between companies were often conducted face-to-face through meetings or telephone calls. However, as technology advances and the need for efficiency increases, B2B businesses are increasingly turning to digital platforms to conduct transactions. B2B eCommerce is...
B2B Shopify CRO: The Conversion Levers a DTC Audit Never Inspects
A brand runs retail and wholesale from one Shopify Plus store. Traffic is healthy, the DTC numbers look fine, and yet wholesale revenue keeps stalling somewhere the reports never quite name. So the team commissions a CRO audit. What comes back is a familiar document: compress the hero images, tighten the mobile product page, add...
Salesforce
TCO in eCommerce platforms: an in-depth comparison
Understand the TCO for top eCommerce platforms. Compare initial and ongoing costs for Shopware, Shopify, BigCommerce, and more! When it comes to selecting an eCommerce platform, understanding the Total Cost of Ownership (TCO) is crucial. TCO encompasses all expenses associated with purchasing, implementing, and maintaining a solution over its entire lifecycle. For businesses looking to...
What Tech Stack should you choose – as a B2B service company
For B2B service websites, a robust tech stack is crucial for operational efficiency, enhanced customer experience, and business growth. This guide will provide you with a detailed overview of the essential components of a successful B2B service tech stack, focusing on CRM, website frameworks, analytics, SEO integrations, and Customer Data Platforms (CDP). Let’s begin with...
Season 3/5: HubSpot vs Salesforce: find the best CRM for your business
Explore the benefits of HubSpot and Salesforce to determine which CRM best suits your business needs. Introduction Choosing the right Customer Relationship Management (CRM) system is crucial for efficiently managing customer interactions and business processes. Among the myriad of options available, HubSpot and Salesforce stand out as industry leaders. Each offers distinct advantages depending on...
Shopify vs Salesforce Commerce Cloud: Navigate Your eCommerce Platform Choices
Discover the best fit for your business between Shopify and Salesforce, focusing on user-friendliness for SMEs and robust scalability for enterprises. Choosing the right eCommerce platform is a pivotal decision for any business stepping into the online marketplace or looking to upgrade their digital presence. With an array of options available, it’s crucial to select...
Webshop
One source of truth for stock: what a unified-commerce architecture actually requires
Search this phrase and almost every result hands you the same thing: a component checklist and a platform to buy. Centralized data, unified profiles, real-time inventory, native integrations, sign here. The checklist is not wrong, but it skips the part that actually decides whether your stock count is trustworthy. A unified commerce architecture is less...
Your online stock says available, your store sold out yesterday: why inventory never matches across systems
The website shows three units available. The shop floor sold the last one yesterday afternoon. The warehouse export from this morning says two. Finance is looking at a fourth number in the accounting system, and nobody in the room can say which one is real. Most teams read this as a data-entry problem and hire...
Wholesale and DTC Without the Channel Conflict: Governing Price and Partner Trust
The moment your direct price undercuts your stockists, wholesale stops reordering. That much is widely understood, and it produces the standard response: hold the direct channel at recommended retail and the conflict is solved. It is not solved. A brand can sit at recommended retail all year and still lose partner trust, because the surfaces...
AI Search Optimization for eCommerce: The 2026 Playbook for GEO, AEO, and Agentic Readiness
Impressions climb, clicks stay flat, and by the second quarterly review someone has labelled it a CTR problem. It is a plumbing problem, and plumbing has an order. AI search optimization for eCommerce is the work of making a store readable, usable, and citable by the AI systems that answer shopping questions before a shopper...
Why should photographers use Shopify for their business?
As a photographer, having a solid online presence is important to showcase your work and attract potential clients. One platform that can help photographers achieve this is Shopify. Shopify is a popular e-commerce platform allowing businesses to create and manage their online store easily. With Shopify, photographers can easily upload and display their photos and...
What is the advantage of Facebook dynamic ads for your Shopify business?
Facebook dynamic ads automatically present the appropriate products to users who have shown an interest in your website, app, or elsewhere online. Personalized advertisement can improve the cost-efficiency of your online advertisement and increase the engagement rate. However, some business owners still do not know what Facebook dynamic ads are and how to start them....
Company culture
Award as outstanding Digital Agency of the Year
Who is Flatline Agency? Flatline Agency specializes in assisting businesses in making the shift from offline to online using cutting-edge technologies. We are a global disruptor in custom development & end-to-end production partner. The agency strives to begin where every other agency stops, delivering high-quality work, fast – while leveraging the newest and best techniques...
Definite Approach to Digital Marketing Success
Digital marketing has undeniably taken over the virtual world, and for good reason. It has collected considerable power and resources for advertising products, raising sales, increasing corporate profits, and establishing a wide customer base.
Your favourite digital news: Time to dive into Your Digital Pulse June edition!
Welcome to the latest edition of the Flatline Agency ®️ newsletter! We’re all about staying ahead of the game, bringing you the most critical updates and insights from the industry. This issue is packed with the latest developments from our favorite tools and systems, and a good dash of Flatline news such as event recaps,...
Your Digital Pulse May Edition: Navigating Tomorrow’s Trends, Today
Welcome to the May edition of Your Digital Pulse, brought to you by Flatline Agency ®️. As we approach the vibrant summer months, our team at Flatline is thrilled to share a monthly compilation of our most recent updates, expert insights, and strategic collaborations designed to redefine the digital marketing, eCommerce landscapes and beyond. In...
Job interview & how to prepare yourself
Interview What everyone wants to know is, what should you do (and especially not do) during an interview to get that job? We promise you that if you follow these 5 tips, you will highly likely get your dream job. The ‘golden 5’ First, prepare for the expected. What’s great about job interviews is that...
Stress in the workplace
Company culture Work stress – What can you do as an employer? Workplace stress is becoming increasingly common. However, it’s something many of us often try to keep quiet about, because we don’t ‘need’ the help. What you might not know is that your employer is legally required to help you if work stress has...
Omnichannel commerce
Shopify Plus’s new features lead your Shopify store to Global
Shopify announced new features for Shopify Plus. As the global commerce is growing so fast, Shopify is also evolving to catch up with the speed of this trend.
How to set up Shopify multi currency & localized pricing
Ever browsed an online store and seen prices in a currency you didn’t recognize? Chances are, you hesitated, maybe even left. Now flip the script: your store, your products, shown in your customer’s local currency, without them lifting a finger. That’s a massive trust signal. Shopify makes it possible to offer a tailored, localized shopping...
Wat is headless Shopify?
Headless Shopify is a new type of eCommerce architecture. Headless means there is no front-end (viewer) in the architecture. This new system allows you to sell your product anywhere online without being restricted by design and development. Everywhere can be your storefront.
What is headless Shopify?
Headless Shopify is a new type of eCommerce architecture. Headless means there is no front-end (viewer) in the architecture. This new system allows you to sell your product anywhere online without being restricted by design and development. Everywhere can be your storefront.
What are new Klaviyo features?
Klaviyo announced several new features that can enhance your user experience in the Fall 2022 Klaviyo Product Event. The theme of this event is "Build it with Klaviyo" They introduced the new features in 3 separate sections Data-driven solutions, smarter experiences, and stronger performance. Let's check their new features together!!
What is Shopify remarketing? Introducing 4 types of remarketing
Remarketing is, as the word indicates, a marketing strategy where its targets are already aware of the brand or have visited the website before.
Podcast
Awesome design podcasts
Design Okay, guys, welcome! Today we are going to be talking about some of the best design podcasts. Ranging from graphic design, to design thinking and everything in between. Let’s jump in! 1. 99% Invisible 99% invisible is one of the definitive Podcasts if you are into the world of design and like the audio...
Framework
What is A/B testing and why should we do it?
If you’re not A/B testing your marketing strategies, you’re missing out on a huge opportunity to improve your results. In this post, we’ll explore what A/B testing is, why it’s so important, and how to get started with some examples. With A/B testing, you can fine-tune your campaigns to perfection and make sure that every...
10 Tips That Will Help You Build A Brand From Scratch
Building a brand from its inception can be an overwhelming task, yet a prerequisite for the triumph of any enterprise. The brand embodies the identity of your establishment and its perception by your target audience. A powerful brand in the current market competition can provide a competitive edge over your rivals. Throughout this blogpost, we...
Agile vs traditional development: Why agility wins in 2025
Agile development has proven worth by enabling teams to adapt quickly, deliver value faster, and stay aligned with customer needs. But what makes Agile development so effective compared to traditional methods? And why is it becoming the standard for modern businesses? Let’s explore why agility is not just a trend but a necessity for thriving...
What is a framework and why use it?
Software Development frameworks Let’s talk about that in this article. Well consider a stone building, you probably understand a bit about physical buildings. It’s got a framework and that’s the essential supporting structure of that building. In programming terms, think of a framework as some software that’s already been developed and is used to help...
UX / UI
How to make Shopify mobile friendly
Making your Shopify store mobile-friendly is crucial in today’s world, where a significant portion of online traffic comes from mobile devices. With a mobile-friendly Shopify store, you can ensure that your customers have a seamless and enjoyable shopping experience, regardless of their device. Here are some tips to help you make your Shopify store mobile-friendly....
What is A/B testing and why should we do it?
If you’re not A/B testing your marketing strategies, you’re missing out on a huge opportunity to improve your results. In this post, we’ll explore what A/B testing is, why it’s so important, and how to get started with some examples. With A/B testing, you can fine-tune your campaigns to perfection and make sure that every...
Season 2/1: Framer’s what, how, and why
Let’s learn how to design, share, and publish your new website faster than ever with no code. At Flatline, we’re excited to announce that we will release a new blog series. This, as the title suggests, will cover how to use Framer to the best of its ability. Our first release will explain “what” Framer...
What is CRO? How does this relate to UX?
If you are a marketer, you might have heard of CRO. But what is it? Conversion Rate Optimization, or CRO, is the practice of improving the performance of a website or landing page with the goal of increasing the number of visitors who take the desired action, such as subscribing to a newsletter, downloading a...
The future of Corporate Websites— a journey into scalability
A corporate website is more than just a digital storefront – it’s the central hub of your brand’s online presence. As businesses evolve and expand their global footprint, the need for corporate websites that are not only visually striking but also highly functional, scalable, and future-proof becomes paramount. We understand the intricate balance required to...
3D model development for the ecommerce: frisco. case
Do you know that a 3D model of your product can be put on your eCommerce website to attract your site visitors? We introduce the frisco. case that we created 3D models of their products for their website.
Artificial intelligence
AI agents and Shopify: boundaries, opportunities, and risks
The conversation around AI agents and Shopify is shifting from possibility to reality. Agentic AI, autonomous bots that can browse, recommend, and even complete purchases without human intervention, has quickly become a hot topic in eCommerce. Retail giants like Amazon and Walmart are already experimenting with “buy-for-me” assistants that handle the entire shopping journey on...
Build custom Shopify apps faster with Shopify Sidekick
Internal tools often become an invisible bottleneck as Shopify stores scale. Teams rely on spreadsheets, manual checks, and fragmented workflows to manage merchandising, operations, and quality control. Building a custom app typically means developer time, backlog prioritisation, and long feedback loops. As a result, many internal needs remain unresolved: not because they lack value, but...
How GEO for Commerce is changing the future of online shopping
Imagine a world where your products are recommended not by a search engine results page, but directly by AI shopping assistants, personalized, conversational, and context-aware. That shift is happening now, and the force behind it is Generative Engine Optimization (GEO). As brands race to remain visible, the rise of AI-powered shopping tools like Google’s Search...
How to optimise your ad campaigns with the latest AI tools
Discover how AI can transform your ad campaigns with tips on targeting, personalisation, creative optimisation, and programmatic advertising. Boost your ROI now! We all know that it is crucial to stay ahead of the competition when in comes to the world of digital marketing. One of the game-changing tools we have today is artificial intelligence....
AI trends for marketers in 2025 and how to apply them
Artificial intelligence is shifting from an optional tool to a core part of modern marketing. In early 2025, HubSpot surveyed more than 1,500 marketers worldwide and found that 66% already use AI in their role, with adoption in the US climbing to 74%. Yet adoption is uneven. While some teams build AI into their strategy...
ChatGPT 3.5 vs ChatGPT 4: A direct comparison
The staggering differences between ChatGPT 3.5 and ChatGPT 4, side-by-side. Welcome to our newest blog. Today we’ll be delving into the details of 2 of the most popular AI tools in the world. ChatGPT 3.5 and ChatGPT 4. As some of you may already know, Chat ChatGPT is the paid subscription provided by OpenAI, we’re...
Animation
Spring into Digital Creativity: Discover Framer’s Latest Innovations
Read up on Framer’s spring updates with Flatline Agency. Enhance your design with FramerAuth, MagicForm, and more. Introduction Spring brings not just a change in the weather but a fresh wave of innovation at Framer, marked by the latest updates that promise to revolutionise the digital design landscape. As the proud first official Enterprise Expert...
The rise of micro-interactions in web design
In a world where attention spans are shorter than ever, every moment counts in web design. Enter micro-interactions—the small but impactful design elements that breathe life into digital experiences. They’re the animations that guide, the haptics that confirm, and the subtle changes that delight. Micro-interactions have transitioned from being a design afterthought to becoming a...
Content
What is the advantage of Facebook dynamic ads for your Shopify business?
Facebook dynamic ads automatically present the appropriate products to users who have shown an interest in your website, app, or elsewhere online. Personalized advertisement can improve the cost-efficiency of your online advertisement and increase the engagement rate. However, some business owners still do not know what Facebook dynamic ads are and how to start them....
Shopify CRO: Proven strategies to boost conversions and sales
Every eCommerce store has a gap between the number of visitors it attracts and the number of customers it actually wins. That gap is where growth lives. Conversion Rate Optimization, or CRO, is the discipline that closes that gap, by making the most of the traffic you already have, without pouring more budget into ads...
Klaviyo – a reimagined CDP for businesses of all sizes
“Store, manage, and analyse customer data at scale”- klaviyo The marketing automation platform just released a CDP Update, enhancing eCommerce businesses Customer management and extending their service.Now, with Klaviyo, we are able to increase CLV with more personalisation and in dept analytics, while reducing total cost of ownership, increasing efficiency, and improving data accuracy. Let’s...
Accessible web design explained
Chances are you want your website, video, or other content to be viewed by as many people as possible. To achieve that, it is good to take accessibility into account. A common misconception is that accessibility is about disability. It’s actually about universal design. Universal design benefits everyone, not just people with disabilities. Let’s talk...
Key elements of a successful integrated search strategy (SEO & SEA)
Every year, brands invest heavily in paid advertising, while their organic search traffic remains flat, or worse, starts to slip. The result: wasted budgets, fragmented teams, and inconsistent messaging. Why does this happen? In most companies, SEO and SEA still run in parallel but never truly intersect, causing missed opportunities and double spending on the...
6 types of persuasion
How to persuade people? Some factors influence us strongly to say “yes” to the requests of others. Of course, there’s a science to how people are persuaded. When making a decision, it’d be nice to think that you consider all the available information in order to ‘guide’ your thinking. However, the reality is often very...
Innovation
API documentation for ERP integration: Reducing risk and supporting long-term scalability
API documentation for ERP integration is an essential resource for organizations that rely on separate ERP systems and multiple software tools to run their operations. An ERP (Enterprise Resource Planning) system typically serves as the backbone for managing finance, supply chain, inventory, and human resources. When these systems operate independently from commerce platforms such as...
Build custom Shopify apps faster with Shopify Sidekick
Internal tools often become an invisible bottleneck as Shopify stores scale. Teams rely on spreadsheets, manual checks, and fragmented workflows to manage merchandising, operations, and quality control. Building a custom app typically means developer time, backlog prioritisation, and long feedback loops. As a result, many internal needs remain unresolved: not because they lack value, but...
Spring into Digital Creativity: Discover Framer’s Latest Innovations
Read up on Framer’s spring updates with Flatline Agency. Enhance your design with FramerAuth, MagicForm, and more. Introduction Spring brings not just a change in the weather but a fresh wave of innovation at Framer, marked by the latest updates that promise to revolutionise the digital design landscape. As the proud first official Enterprise Expert...
Ship to and from Store – Shopify’s game changer for multibrand retailers
Shopify continues to revolutionise the eCommerce landscape with its latest feature of Shopify POS, “Ship to & From Store.” This new functionality is set to redefine how multibrand retailers operate by allowing them to offer pick-up options from stores that do not necessarily have the product in stock. This advancement is particularly beneficial for retailers...
What is decentralized social media? Pros and Cons
Decentralized social media is a type of online platform that is not owned or controlled by a single entity, but rather is built and maintained by a community of users. After Elon Musk took over Twitter, more and more people are interested in decentralized social media. But why? What makes people move to decentralized social...
Shopify managed markets: Localisation options
Shopify managed markets was designed to help retailers optimise their international sales strategies through advanced localisation options. With Shopify managed markets, businesses can now tailor their content and product offerings to specific regions, providing a more personalised and relevant shopping experience for customers worldwide. This enhancement is a game-changer for retailers, enabling them to expand...
SEO
The AI Visibility Audit: Where Your Brand Stands Across ChatGPT, AI Overviews, and Perplexity
Most published AI visibility audits produce a single number between zero and one hundred. That number is the least useful output the exercise can generate, because it merges two separate questions with two separate remediation paths. What AI systems currently say about your brand is one audit. Whether your site gives them anything usable to...
GEO vs SEO: How to Split a 2026 Search Budget Without Betting the Channel
Ask five sources how to split a search budget between GEO and SEO and you get 70/30, 65/35, 25/75, 15/85, and 5/95. All five are published, several are recent, and each presents its number as a benchmark. The spread is not a sign that the field is confused. It is a sign that a percentage...
AI Overviews and Your Product Pages: What Gets Cited and What Gets Skipped
A merchandiser rewrites forty product descriptions for AI Overviews, adds schema, waits six weeks, and sees nothing. The work was competent. It was aimed at the wrong page. For most eCommerce catalogs, AI Overviews on product pages are the exception rather than the rule, because the queries that trigger an Overview are research questions, and...
How to Measure AI Search Visibility: Citations, Referrals, and the Metrics That Exist Today
Two dashboards, same brand, same month. One reports AI visibility at 34 and climbing. The other reports a share of voice near 9 percent and flat. Both vendors are competent and neither is lying. To measure AI search visibility is to sample: you either probe the models with prompts and count what comes back, read...
Connect Google Analytics 4 with the Shopify store
Google Analytics 4(GA4) is a new version of Google Analytics. The old version of Google Analytics (Universal Analytics) will expire in July 2023. Hence, if you are still using the old Google Analytics for your Shopify store, you should be hurry to switch to GA4. What is Google Analytics 4(GA4)? The commonly used access analysis...
New Search rating concept E-E-A-T | Your Experience will have more power on SEO
Google announced a helpful content update on December 7th and a spam update on December 15th. As you can see, Google Search Central is announcing big changes in the last few months. The Dec. 2022 helpful content update was released Dec. 5, starting to become more visible today & will take about two weeks to...
Branding
A redesign that survives three years: designing for scalability, not a relaunch
A redesign for scalability is one built to absorb the changes you cannot yet name: the campaign, the page type, the section that does not exist on the day the redesign ships. Most redesigns are treated as a relaunch, a finished event to be celebrated and then left alone, which is exactly why they start...
Redesign, refresh, or rebuild: what each one actually fixes
Redesign, refresh, and rebuild are not three sizes of the same project. They fix three different problems, and the reason teams so often buy the wrong one is that the industry prices these words as effort tiers, cheap, medium, and expensive, instead of naming the problem each actually solves. Get the problem right and the...
Selling cosmetics in the EU: what compliance means for your storefront, not just your formula
The CPNP confirmation reads like a finish line. Your Responsible Person has filed the notification, the safety report is signed, the product information file is sitting where it should be, and the product is now legal to place on the EU market. It is a real milestone. It is also the point where a second...
Klaviyo – a reimagined CDP for businesses of all sizes
“Store, manage, and analyse customer data at scale”- klaviyo The marketing automation platform just released a CDP Update, enhancing eCommerce businesses Customer management and extending their service.Now, with Klaviyo, we are able to increase CLV with more personalisation and in dept analytics, while reducing total cost of ownership, increasing efficiency, and improving data accuracy. Let’s...
10 Tips That Will Help You Build A Brand From Scratch
Building a brand from its inception can be an overwhelming task, yet a prerequisite for the triumph of any enterprise. The brand embodies the identity of your establishment and its perception by your target audience. A powerful brand in the current market competition can provide a competitive edge over your rivals. Throughout this blogpost, we...
What are new Klaviyo features?
Klaviyo announced several new features that can enhance your user experience in the Fall 2022 Klaviyo Product Event. The theme of this event is "Build it with Klaviyo" They introduced the new features in 3 separate sections Data-driven solutions, smarter experiences, and stronger performance. Let's check their new features together!!
Case studies
3D model development for the ecommerce: frisco. case
Do you know that a 3D model of your product can be put on your eCommerce website to attract your site visitors? We introduce the frisco. case that we created 3D models of their products for their website.
Why do Fashion brands use Shopify? 3 Successful cases which started in Amsterdam
More and more brands are now using Shopify for their eCommerce website. A fashion brand is no exception. For a fashion brand, it is important to choose the right platform to sell its product online because the appearance of an eCommerce website directly affects the image of the brand. So, why do great fashion brands...
REB case: platform revamp
Through web design and web development, we made REB's website user-friendly and innovative.
Design
A redesign that survives three years: designing for scalability, not a relaunch
A redesign for scalability is one built to absorb the changes you cannot yet name: the campaign, the page type, the section that does not exist on the day the redesign ships. Most redesigns are treated as a relaunch, a finished event to be celebrated and then left alone, which is exactly why they start...
Redesign, refresh, or rebuild: what each one actually fixes
Redesign, refresh, and rebuild are not three sizes of the same project. They fix three different problems, and the reason teams so often buy the wrong one is that the industry prices these words as effort tiers, cheap, medium, and expensive, instead of naming the problem each actually solves. Get the problem right and the...
10+ ways to make your Shopify store mobile friendly
With the increasing use of smartphones and tablets for online shopping, it’s important to ensure that you make your Shopify store mobile friendly. This blog will share tips and strategies for making your Shopify store more user-friendly for mobile users. From simple design changes to advanced technical solutions, we’ve got you covered. Whether you’re a...
Season 2/1: Framer’s what, how, and why
Let’s learn how to design, share, and publish your new website faster than ever with no code. At Flatline, we’re excited to announce that we will release a new blog series. This, as the title suggests, will cover how to use Framer to the best of its ability. Our first release will explain “what” Framer...
Shopify CRO: Proven strategies to boost conversions and sales
Every eCommerce store has a gap between the number of visitors it attracts and the number of customers it actually wins. That gap is where growth lives. Conversion Rate Optimization, or CRO, is the discipline that closes that gap, by making the most of the traffic you already have, without pouring more budget into ads...
The future of Corporate Websites— a journey into scalability
A corporate website is more than just a digital storefront – it’s the central hub of your brand’s online presence. As businesses evolve and expand their global footprint, the need for corporate websites that are not only visually striking but also highly functional, scalable, and future-proof becomes paramount. We understand the intricate balance required to...
Development
Shopify Plus Can Take Your Business to the Next Level
If you’re running an eCommerce business, you’ve probably heard of Shopify. It’s one of the most popular platforms out there, and for good reason. But what you may not know is that Shopify has a premium version called Shopify Plus. In this blog post, we’ll take a look at what Shopify Plus can do for...
API documentation for ERP integration: Reducing risk and supporting long-term scalability
API documentation for ERP integration is an essential resource for organizations that rely on separate ERP systems and multiple software tools to run their operations. An ERP (Enterprise Resource Planning) system typically serves as the backbone for managing finance, supply chain, inventory, and human resources. When these systems operate independently from commerce platforms such as...
Season 2/1: Framer’s what, how, and why
Let’s learn how to design, share, and publish your new website faster than ever with no code. At Flatline, we’re excited to announce that we will release a new blog series. This, as the title suggests, will cover how to use Framer to the best of its ability. Our first release will explain “what” Framer...
10 Tips That Will Help You Build A Brand From Scratch
Building a brand from its inception can be an overwhelming task, yet a prerequisite for the triumph of any enterprise. The brand embodies the identity of your establishment and its perception by your target audience. A powerful brand in the current market competition can provide a competitive edge over your rivals. Throughout this blogpost, we...
Build custom Shopify apps faster with Shopify Sidekick
Internal tools often become an invisible bottleneck as Shopify stores scale. Teams rely on spreadsheets, manual checks, and fragmented workflows to manage merchandising, operations, and quality control. Building a custom app typically means developer time, backlog prioritisation, and long feedback loops. As a result, many internal needs remain unresolved: not because they lack value, but...
The future of Corporate Websites— a journey into scalability
A corporate website is more than just a digital storefront – it’s the central hub of your brand’s online presence. As businesses evolve and expand their global footprint, the need for corporate websites that are not only visually striking but also highly functional, scalable, and future-proof becomes paramount. We understand the intricate balance required to...
Digitalization
Shopify Plus’s new features lead your Shopify store to Global
Shopify announced new features for Shopify Plus. As the global commerce is growing so fast, Shopify is also evolving to catch up with the speed of this trend.
Is Shopify good for restaurants?
Shopify is a popular eCommerce platform that is used by businesses in a wide range of industries, including restaurants. In fact, many restaurants have found success using Shopify to power their online ordering and delivery systems. But is Shopify a good fit for restaurants? Here are some key factors to consider. Shopify Restaurant Ecommerce One...
Klaviyo – a reimagined CDP for businesses of all sizes
“Store, manage, and analyse customer data at scale”- klaviyo The marketing automation platform just released a CDP Update, enhancing eCommerce businesses Customer management and extending their service.Now, with Klaviyo, we are able to increase CLV with more personalisation and in dept analytics, while reducing total cost of ownership, increasing efficiency, and improving data accuracy. Let’s...
Shopify’s one-page checkout
By now, we’ve all heard of the Shopify Editions | Winter ’23 and the amazing upgrades that the eCommerce platform will be offering soon. Shopify is one of the biggest players in the industry, holding a substantial market share in the United States and accounting for over $444 billion in global economic activity. The new...
Shopify Summer Editions ’23 – our favourites
Imagine my Business – Imagine my Store – Imagine my Future This is the hook, Shopify introduces us to the Summer Editions ’23. One of the most powerful updates until now. There have been some changes in the digital world, which automatically affect the eCommerce industry – bringing a lot new opportunities to the field. Personalisation...
The Evolution of Semantic Search on Shopify: What merchants need to know
As the digital marketplace becomes more sophisticated, the tools we use to connect with customers must evolve as well. Shopify, always at the forefront of eCommerce innovation, has significantly expanded its semantic search capabilities. This enhancement goes beyond simple search functionality, transforming how customers interact with online stores by delivering results based on meaning and...
Insights
Claude Commerce Agents: What Retailers Should Build First
Your engineering team can now clone a working shopping agent and merchant agent before the first architecture workshop. That makes the demo easier, but it does not decide what your retailer should automate first. Claude Commerce Agents is Anthropic’s open-source blueprint for building customer-facing shopping agents and internal merchant agents with Claude. It supplies reference...
A replatform that pays for itself: sequencing migration around revenue, not features
A revenue-sequenced replatform migrates the highest-earning paths of the store first, so each phase returns money that helps fund the next, instead of moving the whole platform at once and waiting for revenue to follow at the end. The alternative, feature-led migration, ships the entire platform as a single project and treats revenue as the...
Traffic up, revenue flat: how to find where your store actually leaks conversion
When traffic is up and revenue is flat, the money is leaking somewhere between the click and the payment, and the usual reflex, blame the ads and buy more traffic, sends good money after a leak it cannot reach. Revenue is traffic multiplied by conversion rate multiplied by average order value, so if traffic rose...
Opening your first physical store: why online and offline immediately compete for inventory and customers
The store opens on a Saturday. The fit-out is done, the POS hardware is on the counter, staff are trained, opening stock is on the shelves. The launch plan covered all of it. What the plan did not cover is what happens the first time a customer buys the last of something in-store while the...
Every website change waits on a developer: why your marketing team stopped shipping
A marketer has a better headline ready by Tuesday morning. It is a five-word swap. She files a ticket, because that is the only way the change reaches the live site. A developer picks it up mid-sprint, and the new headline goes live Friday. Four days for five words. The usual reading is that the...
Online orders, in-store stock: why retail and ecommerce keep competing for the same unit
A customer buys the last one at the counter at eleven in the morning. The website keeps offering it until the afternoon, and by lunchtime a second customer has bought the same unit online. The usual verdict is that someone on the floor was slow to update the count. That verdict is comfortable because it...
Metaverse
How can we start the metaverse business?
Everyone agrees that the trend of the metaverse is coming. But how can we win in the metaverse realm? After the former Facebook changed its name to Meta in October 2021, large existing companies announced their entry into the metaverse one after another. The best business people are realizing that they need to get on...
What is the metaverse? 5 values that the metaverse will demonstrate
The term “metaverse” was coined by Neal Stephenson in his 1992 science fiction novel Snow Crash, where it referred to a virtual shared space where users could interact with each other and virtual objects. And after the former Facebook changed its name to Meta in October 2021, awareness of the word “metaverse” expanded greatly. Since...
What is decentralized social media? Pros and Cons
Decentralized social media is a type of online platform that is not owned or controlled by a single entity, but rather is built and maintained by a community of users. After Elon Musk took over Twitter, more and more people are interested in decentralized social media. But why? What makes people move to decentralized social...
Exploring the Impact of Web3 on Online Shopping: A Look at the Future of Ecommerce
The world of online retail is about to undergo a significant transformation thanks to the emergence of Web3 technologies. Web3, also known as Web3, is the next generation of the internet, where users have more control over their data and can interact with the internet in a more decentralized and trustless way. In 2023, applying...
A simple explanation of blockchain
The cryptocurrency hype – should we all buy it right away? Some questions are relevant in order to understand the phenomena called the blockchain. When you voted, did you think about whether your vote really counted? If you meet someone online, how do you know that they really are who they claim to be? When...
In October, Meta will release their next VR headset
Despite being two years old and suddenly more costly, the Oculus Quest 2 (now called Meta Quest 2) has been a remarkably popular virtual reality headset and continues to be our favorite VR gadget. What will the former Facebook, Meta do as its encore? According to an interview with Meta chief Mark Zuckerberg on Joe...
Press release
“The perfect omnichannel strategy”: de Ondernemer introduced Flatline Agency
On 14th November 2022, de Ondernemer published a press release about Flatline Agency. De Ondernemer is the platform that promotes successful entrepreneurship. Informative and realistic, with a positive, optimistic attitude. Interested in the dynamics of business, innovations, and successfully improving one’s own business. They introduced Flatline Agency as a growing company in the innovation category....
Recognition as an outstanding application company
The Manifest Names Flatline Agency Among Amsterdam’s Most Reviewed App Development Companies We’re honored to say that Flatline Agency is recognized as one of the most reviewed App development companies on The Manifest. Following the award as the most-reviewed software development company, we won this in App development category. Clutch ranks businesses according to their...
Future of Commerce 2022 | Omnichannel is no longer a buzzword
Since the pandemic, the world of eCommerce has not been left idle. According to ‘Statistics Netherlands’, their latest report indicated that 80 new webshops are created weekly. This means there is plenty of development opportunities and room for new technologies in this space. But how can you stand out from the crowd with these emerging trends? The only answer is the omnichannel approach.
Recognition as an outstanding software development company
The Manifest Names Flatline Agency Among Amsterdam’s Most Reviewed Software Development Companies Flatline is recognized as one of the most reviewed software developers on The Manifest on 19th Oct 2022. This award honors the top 15 companies that received the most Clutch reviews in the past 12 months. Companies are ranked by Clutch based on...
Other
The Cheapest LTV Lever You Already Own: Post-Purchase Flows and the Second-Purchase Problem
Every brand under acquisition pressure already owns the highest-return automation in its stack, and most have it half-built. The post-purchase flow costs nothing in media, it speaks only to customers you have already paid to acquire, and it works the single inflection where lifetime value actually compounds: the second purchase. There is a catch that...
Signs your site needs a rebuild, not a repaint: a pre-spend checklist
The signs a website needs a rebuild are rarely visual. A dated-looking site can be structurally sound, and a polished-looking one can be quietly unmaintainable, which makes appearance the least reliable signal of all. The signals worth checking before anyone approves a budget are structural and operational: what the platform blocks, what the team cannot...
A website your team can edit without breaking it: the operating model behind marketing autonomy
Most advice on marketing autonomy points at a settings page. Grant editor access, set some permissions, hand over the keys. That framing is why so many attempts end with either a locked-out team or a broken layout at five on a Thursday. Marketing autonomy is not a permission you switch on. It is a discipline...
Developer-gated or marketer-editable: choosing a website stack your team can actually run
You are about to rebuild the site, and every vendor demo tells the same story: marketing will own everything, changes go live in minutes, developers are freed for real work. It is a good demo. It is also only half a decision. Choosing between a marketer-editable website and a developer-gated one is not a choice...
Point-to-point integrations or unified commerce: deciding where your stock’s source of truth lives
You have two systems that argue about stock, and a connector between them costs a few thousand and a fortnight. It fixes the pain, so you buy it. That is the correct call at two systems. The trouble is that the connector you just bought is not the last one, and the quote you should...
Replatforming eCommerce Without Breaking the Business: A Migration Path Comparison
A replatform is not a catalog transfer. Products and customers move with tooling; the parts that break are the ones nobody listed. What carries across cleanly, what has to be rebuilt, and what quietly loses its search rankings differ by migration path, and comparing those paths is worth doing before a timeline gets committed to...